Are you your blog? Finding your blog’s identity

Dear Angie
This is a guest post that I have left here for you…
Welcome back to your own blog, it’s missed you :)

Are You Your Blog?

Have you ever visited a blog and have not a frickin’ clue what is going on? You visit the blog and look around, read a few posts, the about page yet you still can’t figure out its identity. What is that blog supposed to be about? Is it written by a real person? Is there a general theme to the posts? No? Then that blog is wandering the ether like the Mary Celeste wanders the seas…

Some helpful things that help you establish your blog’s identity…

Taglines – Change them until you are consistent with your blog’s material, if in doubt narrow it down. Too broad can mean lack of depth. Go deeper and educate your readers, they’ll thank you for it

Transparency – Be transparent; show your successes and mistakes. Why? Because it builds trust. When people know you and trust you they will share back with you in comments and in Facebook Likes and tweets. They day you get 10 likes will be joyful, the day you get 100 you’ll do a victory lap around your work’s car park… really, you will.

Over-delivery (yeah I had to get a transport reference in the post somewhere) – You do this offline, you delight people with your help, your blog should reflect that too.  Be ultra helpful, give more than you receive. People do notice. It makes a difference – trust me on that one :)

In conclusion before you kick my ass for blog-jacking your blog (no, it’s a guest post honestly…) remember be yourself on your blog, and you will grab readers and make new friends. You’ll grow to love blogging just as much as I do and let’s face it, it’s fun and it’s not taxed. Yet…

Sarah

Sarah Arrow and Angie Wellington have been friends since they were little girls. They grew older but not taller, much to their annoyance. Now they are Essex girl bloggers, much to the annoyance of the rest of the world.

Image Credit (C) Bitch Buzz via Flickr

Comments

  1. Anita says:

    well this post certainly made me giggle, love it! :) blog jadking sounds a bit like gorilla gardening – taking over waste land ;)

    Am looking forward to reading your posts Angie!

    I also really loved the bit about you two being friends since you were little girls. I so wish I had that. x

  2. Hi Angie and Sarah,

    100 Likes? It’s hard to imagine that day but I think I’ll definitely do a dance when that happens :-)

    Good luck with your fresh start on your blogging journey, Angie :-)

    I’m looking forward to reading more….
    Angela Boothroyd recently posted..Phrasal Verb: turn downMy Profile

  3. I’m thinking of how many times in my blogging career I’ve swung wildly from left to right and sometimes hit centre. Now I’m on track and feel I’ve found what I wanted to, it does feel so much easier to explain! And gosh, I’ve just looked, I had 21 likes on my post yesterday … I feel the 100 arriving!
    Jackie Walker recently posted..Being Me Interviews – Jackie WalkerMy Profile

  4. Oliver says:

    What is it they say… Many a true word is said in jest.

    Thank you Sarah for hijacking Angies blog – everything you have said is so true. I amalways much more drawn to a blog when you can really get the character of the writer. It just feels so much more real!
    Oliver recently posted..Designing for all the key 5 senses…My Profile

    • sarah says:

      Thanks for stopping by Oliver, your comments are welcomed :)

      I am also drawn to blogs that are written by interesting people, they don’t have to be the greatest of writers.. just interesting ones

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